From tartan bouclé to a raincoat in dusty mint, the Berlin dog design label treats the change in weather as a question of movement, fit and quiet style.
There is a particular moment before an autumn walk when the weather becomes a negotiation. The sky suggests rain; the dog is already at the door. For its F/W 26 collection, CLOUD7 builds around that familiar ritual. The brand calls the season “The Joy of Going Anyway,” a phrase that places the walk, rather than the photograph, at the centre of its proposition.
The accompanying campaign images are composed with unusual restraint. Against pale, architectural backdrops, the dogs appear almost like subjects in a fashion study: one in the textured tartan of the Gotland sweater, another in the clean, soft green outline of a Dublin 2.0 raincoat. The styling draws the eye, but it also makes the cut of each garment legible. These are clothes intended to be seen on a moving body.
Gotland is the collection’s most tactile expression. Its large-scale tartan is worked into a looped bouclé outer fabric, with a stand collar and ribbed edges that give the silhouette shape. Beneath that texture are practical decisions: a soft lining, wide hook-and-loop side closures and a two-way opening along the back for access to a collar or harness. The sweater brings a recognisable autumn pattern into dogwear without asking the dog to behave like a miniature person.
Elsewhere, CLOUD7 shifts from texture to weather protection. Dublin 2.0, pictured in Dusty Mint, has a raised neck, a belly panel and a waterproof two-way zip. Its outer fabric contains 70 percent recycled polyester, while a polyurethane membrane and taped seams help keep rain out. The brand specifies an 8,000 mm water column. That figure gives a more useful account of the coat than a vague claim that it is simply ready for bad weather.
The collection also understands that autumn rarely arrives in a single temperature. Brooklyn occupies the space between a sweater and a deeper-winter coat; the Houndstooth version pairs a patterned, water-repellent outer fabric with a fleece lining and belly coverage. For colder days, Alaska adds padding and a more protective profile. Its Dark Aubergine dachshund cut has a narrower shape, a longer back and extra coverage around the chest and belly. CLOUD7 also lists cuts for sighthounds and French bulldogs within its outerwear range, acknowledging how differently coats sit on different bodies.
Seen together, the palette moves between tartan, houndstooth, muted green and aubergine. The references feel close to a human autumn wardrobe, yet the strongest idea here is fit. A back zip should meet a harness; a belly panel should cover the areas exposed to cold; a garment should stay in place when the dog starts to run. Montreal 2.0, a padded carrier that can serve as a portable resting place for smaller dogs, extends that attention beyond the walk itself.
CLOUD7’s F/W 26 collection makes its case through those small, consequential choices. The campaign gives us a polished image of the season. The clothes answer a less polished reality: wind, wet pavement and a dog who would like to go outside anyway.
Discover the full Collection: CLOUD7 F/W 26
Editor’s Note
A dog does not wait for the perfect weather. Perhaps that is what makes the autumn walk so revealing: we dress for the forecast, while they are already looking toward the door. In CLOUD7’s F/W 26 collection, style follows that small insistence on going out. Tartan and muted colour give the season its character; thoughtful fit lets the dog move through it.
QEditorial Pet Fashion — where design meets the lives we share with our dogs.
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