Limited to 33 examples, the GB110 brings Bertone back as a manufacturer through a twin-turbo V10 hypercar shaped by the company’s design archive.
The Bertone GB110 carries one of Italian automotive history’s most influential names across a body measuring little more than 4.5 metres. Its proportions are low and compressed, with a sharply defined nose, deep side channels and a rear surface organised around exposed ventilation, horizontal lighting and the mechanical presence of the engine beneath the glass.
Only 33 examples are planned. The number places the GB110 within the most restricted tier of contemporary hypercar production, while its name marks Bertone’s 110th anniversary. The project also has a broader purpose: it returns the Turin-born company to the road as a producer of limited-edition automobiles.
Founded by Giovanni Bertone in 1912, the house developed from a small coachbuilding workshop into a design and manufacturing company whose work shaped generations of European cars. Its archive includes the Alfa Romeo BAT studies, Lamborghini Miura and Countach, Lancia Stratos and some of the most radical concepts of the postwar period. Under Nuccio Bertone, the company became closely associated with wedge-shaped profiles, unexpected surfaces and an ability to translate experimental design into production machinery. Bertone’s current era is led by brothers Mauro and Jean-Franck Ricci, who presented the GB110 digitally in December 2022 as the first in a series of limited vehicles.
A Design Drawn from Different Decades
The GB110 avoids reproducing a single historical model. Its design draws instead from two distinct periods in the Bertone vocabulary: the smooth, continuous curves of the 1950s and the sharper geometry that defined the studio’s work during the 1970s.
According to Bertone’s description of the project, the side profile incorporates heritage lines associated with cars such as the Stratos Zero. That connection appears most clearly in the car’s low visual centre and in the way its body seems to advance toward the road. The nose remains almost horizontal before opening into angular lower intakes, while the roofline descends into wide rear shoulders.
The result is recognisably contemporary, yet the car retains the theatrical quality of a Bertone showpiece. Narrow headlights sit beneath a dark transverse strip. Large sections of the doors are visually carved away by contrasting air channels. At the rear, the lighting forms a thin graphic across the width of the car, interrupted by the Bertone script and the open mesh surrounding the powertrain.
The design is dramatic without relying on an oversized fixed wing. Aerodynamic work is integrated into the volumes, channels and openings of the body. Its most expressive details also perform practical functions, directing air through and around a car capable of travelling at more than 200 mph.
The V10 at the Centre of the Car
The GB110 is powered by a 5.2-litre twin-turbocharged V10 producing 1,124 horsepower at 8,170 rpm and 1,100 Nm of torque at 6,650 rpm. Power is managed through a seven-speed dual-clutch automatic transmission.
Bertone claims acceleration from zero to 100 km/h in 2.8 seconds, zero to 200 km/h in 6.3 seconds and zero to 300 km/h in 12.9 seconds. Top speed is electronically limited to 350 km/h, or approximately 217 mph. These figures place the GB110 directly within the performance territory occupied by established hypercar manufacturers.
The car weighs 1,423 kilograms and has a quoted power-to-weight ratio of 1.28 kilograms per horsepower. Independent double-wishbone suspension is used at both axles, with coil springs, anti-roll bars and four-way adjustable dampers. Carbon-ceramic braking discs measure 420 millimetres at the front and 356 millimetres at the rear. Forged aluminium wheels measure 21 inches at the front and 22 inches at the back.
These numbers provide the expected authority, though the V10 carries an additional cultural meaning. Large-capacity multi-cylinder engines are becoming increasingly uncommon as manufacturers adopt hybrid and fully electric architectures. The GB110 arrives during that transition with an engine configuration associated with some of the most visceral European performance cars of the past two decades.
Bertone completed an early circuit test of the GB110 in December 2023, one year after the car’s digital premiere. The company reported that its powertrain achieved the development targets and complied with the required emissions standards. The car is also intended to remain road legal, connecting its track-level capabilities to the traditional idea of a grand touring automobile that can be driven beyond controlled events and private collections.
Plastic Waste and the Question of Fuel
One of the project’s most unusual claims concerns its proposed compatibility with fuel produced from plastic waste. Bertone announced a partnership with Select Fuel, a company working on technologies that convert waste material into synthetic fuel.
The idea was introduced as part of a wider argument that automotive decarbonisation may require several technologies rather than a single universal solution. Jean-Franck Ricci described plastic waste as a resource that could be converted back toward its original form through the partnership.
The proposition gives the GB110 a distinctive place in the current hypercar landscape. It does not alter the fact that this remains a combustion-powered car, and Bertone has not published the kind of complete lifecycle data that would allow an independent assessment of the fuel’s environmental impact. It does, however, connect an old mechanical format with ongoing experiments in alternative fuel production.
For a limited automobile destined for 33 owners, the practical environmental effect will remain small. Its value lies partly in the question it raises: whether the internal-combustion engine can survive in highly specialised applications through cleaner fuels, restricted production and longer ownership cycles.
From Design House to Atelier
The GB110 matters because Bertone historically occupied a position different from that of a conventional sports-car manufacturer. The company designed bodies for other marques, built production cars under contract and created concepts that often influenced the industry without carrying a Bertone badge on the road.
This hypercar reverses that relationship. The name on the rear grille is now the manufacturer’s own, while its historical archive has become the foundation of a new commercial identity.
The company describes the GB110 as a blend of Italian design, French commitment and German performance, reflecting the international structure behind the revived marque. Bertone’s current headquarters and atelier operations extend beyond the geographic framework of its original Turin workshop, yet the design language remains anchored in the company’s Italian history. The production limit and client-registration process position the car within a contemporary atelier model, where exclusivity is shaped through direct access, custom specifications and limited allocation. Bertone currently states that inquiries for allocations remain open.
The uploaded Bertone material similarly presents the car as a collector’s object whose engineering and visual detail carry equal importance. Its official page describes a design informed by the curves of the 1950s and the angular confidence of the 1970s, while listing the V10, 1,124-horsepower output and 1,100 Nm of torque that define its mechanical character.
Rarity as a Form of Identity
Modern hypercars frequently use rarity as part of their design. Production numbers are announced alongside horsepower, acceleration and price because scarcity has become one of the category’s primary specifications.
For the GB110, 33 examples also protect a young manufacturing operation from the expectations applied to high-volume carmakers. Each car can receive greater attention, and the project can function as a visible declaration of Bertone’s new direction. The limited series creates room for craftsmanship and individual configuration, while ensuring that the car will remain unusual even within major international collections.
Its rarity alone will not determine its historical importance. That will depend on the quality of the completed cars, the consistency of the ownership experience and Bertone’s ability to follow the GB110 with projects that form a coherent catalogue. The later introduction of the Runabout under the company’s Classic Line suggests that the revived marque intends to pursue two parallel ideas: extreme contemporary performance and modern reinterpretations of its concept-car heritage.
The GB110 is therefore best understood as both an automobile and a test of institutional memory. Bertone possesses an archive that many younger manufacturers would struggle to equal. The challenge is converting that history into objects with their own relevance, engineering integrity and recognisable character.
In the GB110, the reference points are present without overwhelming the car. The wedge survives through proportion. The theatrical surfaces return through contemporary aerodynamics. The familiar Bertone signature sits above a V10 producing more than 1,100 horsepower. Across 33 examples, the company is placing its name back into circulation, one finished car at a time.
Editor’s Note
The Bertone GB110 occupies a distinctive position within today’s hypercar landscape. Its significance lies in the return of a name that helped shape modern automotive design, now applied to a car developed under its own badge and produced in only 33 examples.
For QEditorial Magazine, the GB110 is compelling because it connects engineering, industrial memory and collecting culture. Its 1,124-horsepower twin-turbo V10 provides the expected scale of performance, while the body carries references to Bertone’s experiments with proportion, geometry and movement across the 1950s and 1970s. The result reflects the ambitions of a revived design house attempting to build a credible future from an unusually rich archive.
This article forms part of QEditorial Magazine’s continuing examination of limited-edition automobiles, independent manufacturers and the changing language of contemporary automotive luxury. In this context, rarity gains meaning through design authorship, mechanical character and the ability of a historic marque to produce work that can stand on its own.
QEditorial Magazine — Fashion · Culture · Identity
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